Find your optimization opportunities

The opportunities page turns performance gaps from your analysis results into actionable optimization opportunities. You can use this page to decide whether the next step should be adding content, earning backlinks, or strengthening social media coverage.

• Content opportunities
  Used to find prompt scenarios where competitors appear, but your brand is missing or performing weakly. This helps you decide which content should be added or optimized first.
• Backlink opportunities
  Used to find high value domains that are frequently cited by AI but do not yet link to your website. This helps you decide which websites are worth targeting for backlinks, guest posts, or partnerships.
• Social media opportunities
  Used to find social media content that is being cited by AI but does not yet mention your brand. This helps you decide which platforms and topics need stronger brand coverage.

Some opportunities support direct content generation. Click the AI generation icon in the action column to open the Content Writer and generate optimized content based on the current prompt.

Content opportunities

The content opportunities page helps identify prompt scenarios where your brand is missing.

If competitors are mentioned by AI under a certain prompt, but your brand does not appear, it means this question may already have user demand and competitor exposure, while your content has not yet been recognized by AI. The content opportunities page collects these prompts in one place, helping you decide which content directions should be prioritized.

When reviewing content opportunities, focus on three key signals:

• Priority: Priority helps you decide what to handle first. A higher priority means the prompt is more worth reviewing.
• Brand Gap: The percentage of AI responses where competitors appear but your brand does not. A higher Brand Gap means your brand is more likely to be absent in this question scenario. This usually means you need clearer brand introductions, product comparisons, use cases, or solution content, so AI can more easily recognize and mention your brand.
• Source Gap: The percentage of AI responses where competitors’ links are cited as references but your website is absent. A higher Source Gap means competitor content is being used as supporting information more often, while your website is missing from the cited sources. This usually indicates that you may need to improve the completeness, credibility, and external citation foundation of the related pages.

In practice, you can prioritize prompts with high Priority, high Brand Gap, and high Source Gap at the same time. These prompts usually indicate that users are already asking the question, competitors are already gaining exposure, but your brand and website have not yet been fully recognized by AI.

Generate content directly

Each prompt has an AI generation entry on the right. Click it to open the Content Writer and generate optimized content based on that prompt.

This is useful after you have confirmed that a prompt is worth optimizing. It helps turn an identified opportunity directly into a content draft.

Prompt opportunity analysis page

Click any prompt in the content opportunities list to open the prompt opportunity analysis page. This page helps you review the competitive gaps under a specific prompt in more detail. For example:

• Which AI platforms do competitors appear on?
• Whose content is AI more likely to cite?
• What did AI actually answer?

This data helps you decide whether to start with content improvement or source building for this prompt.

Based on these insights, you can decide where to begin optimization, such as:

• Add brand related content so AI can mention your brand more easily.
• Strengthen website content and external citations so AI is more likely to cite your website.
• Adjust page messaging based on real AI responses.

The prompt opportunity analysis page includes three tabs: Brand Gap, Source Gap, and Chat.

Brand Gap

The Brand Gap tab shows whether your brand is mentioned by AI under this prompt and which competitors have gained exposure.

This tab helps you decide whether the prompt should be prioritized for brand related content, and which competitors you should focus on for reference.

After entering this tab, focus on the following dimensions:

Brand Gap and chat mentions

Brand Gap shows the percentage of AI responses where competitors appear but your brand is absent.

Chat mentions help you check whether your brand appears in the related AI responses. If competitors appear in a response but your brand does not, that response contributes to the Brand Gap.

For example, if competitors appear in 1 related AI response and your brand appears in 0 of those responses, the Brand Gap is 100%.

Brand mentions and total mentions

Brand mentions and total mentions help you understand whether this prompt tends to trigger brand recommendations.

If several brands appear in related responses, or if brands are mentioned repeatedly, it means AI tends to recommend or compare brands when answering this question. In this case, if your brand is missing, the prompt deserves more attention.

Competitor list

The competitor list shows the brands that gained exposure under this prompt, along with their platforms, contribution rate, and Average Position.

A higher contribution rate means the competitor appears more frequently in related responses.

Click any competitor data in the Brand Gap list to open that competitor’s Visibility analysis page and further review where it performs better across topics, platforms, or responses.

How this helps:

The Brand Gap tab helps you decide whether this prompt needs brand content coverage first. If competitors have a high contribution rate and appear earlier in AI responses, while your brand does not appear, you usually need to add clearer brand introductions, product comparisons, use cases, solution pages, or FAQ content.

Source Gap

The Source Gap tab shows which websites AI cites more often under this prompt and whether your website is cited.

This tab helps you decide whether the prompt needs stronger website content and external citation support, so AI can more easily use your website as a trusted source.

After entering the Source Gap tab, focus on the following dimensions.

Source Gap and chat sources

These two data points should be reviewed together.

Source Gap shows the percentage of AI responses where competitors’ links are cited as references but your website is absent.

Chat sources help you review the citation records behind the Source Gap. If competitors’ links are cited in an AI response but your website is not included in the cited references, that response contributes to the Source Gap.

For example, if competitors’ links are cited in 3 related AI responses and your website is absent from all 3 of those responses, the Source Gap is 100%.

A high Source Gap means competitors’ content is used more often as cited information sources, while your website is missing from the citation path. This may lead to missed referral opportunities and weaker source authority in this prompt scenario.

Brand sources and total sources

Brand sources and total sources help you understand whether AI relies on cited web pages when answering this prompt.

If competitor sources appear repeatedly but your website is not cited, it means competitors’ content is becoming part of the citation path for this question scenario, while your related pages have not yet been used as cited references.

Source list

The source list shows the domains cited by AI under this prompt, along with their platforms, contribution rate, and related pages.

A higher contribution rate means the source is cited more frequently in related responses.

If a source is cited repeatedly, it has stronger source influence under this prompt.

Click the related data in Source Gap to view the specific cited URL window. This window shows the exact pages under the domain that were cited by AI. You can copy the URL and further review the page content, title structure, and information presentation.

How this helps:

The Source Gap tab helps you decide whether this prompt needs stronger source building. If competitor websites are frequently cited while your website does not appear, you usually need to improve the completeness, structure, credibility, and external citation foundation of the related pages.

Chat

The Chat tab shows the real AI response records under this prompt, helping you connect Brand Gap and Source Gap back to specific answers.

Brand Gap and Source Gap show aggregated results, while the Chat tab shows the original responses behind those results. By reviewing chat records, you can understand how AI interprets the prompt, whether it mentions your brand, which competitors it recommends, and which sources it cites.

The fields in the Chat tab are the same as those in the Chat tab on the prompt detail page, including Platform, Response, Mention Status, Average Position, Region, and Date.

Click any chat record to open the full conversation details, including the original AI response, mentioned brands, citation sources, and Query Fanouts.

How this helps:

The Chat tab helps you confirm the optimization focus for this prompt. You can decide whether to add brand related content, optimize website content that can be cited, or adjust page messaging based on AI’s real answers.

Backlinks

The backlink opportunities page helps you find target websites worth pursuing for backlinks.

These websites usually have higher authority and are already cited frequently in related AI responses. If they do not yet link to your website, they may represent a valuable backlink opportunity.

With the backlink opportunities page, you can decide which domains are worth contacting first, which websites may help your content gain more trust, and which topics can be used as starting points for backlink building.

When reviewing the list, we recommend focusing on the following information:

• Domains with higher priority: These domains are usually worth handling first and can be used as starting points for backlink building.
• Domains with higher AS: AS is an authority score used to measure the overall quality and SEO performance of a domain, with a maximum score of 100. A higher score means the website has stronger authority and ranking potential in search results. It usually also means that backlinks or brand mentions from this site are more valuable.
• Domains with higher prompt count and chat count: A higher prompt count means the website influences a wider range of question scenarios. A higher chat count means it is more often used by AI as an information source under related topics.

After identifying a target domain, you can also review its platform and domain type to decide what to do next. Platform helps you understand which AI platforms the website mainly influences. Domain type helps you choose the right backlink approach, such as content collaboration, guest posting, resource page inclusion, community discussion, or brand mentions.

Backlink detail page

Click any domain in the backlink opportunities list to open its detail page.

The backlink detail page helps you decide whether the website is worth pursuing for backlinks. Here, you can review:

• The authority of the website itself.
• Its citation performance in AI responses.
• The specific pages and prompts through which it influences AI responses.

The top of the page shows basic domain information, including domain, domain type, priority, and platform. Below that, the core data is divided into two groups: SEO metrics and GEO metrics.

When reviewing the top data, focus on three questions:

• Does this website have authority? You can evaluate this using AS, Monthly Visits, and referring domains. More referring domains usually means more external websites link to this domain, which often indicates broader recognition.
• Is this website cited often by AI? You can review total citation count and average citations. A higher total citation count means AI uses this website more often as an information source. A higher average citation value means the website has more stable citation performance in related responses.
• Is this website helping competitors gain exposure? Review the mentioned competitors. If AI often mentions competitors when citing this website, the website may already be influencing competitor Visibility in AI responses.

Citation Rate

The Citation Rate tab shows which specific pages under the domain are cited by AI.

This tab helps you understand which pages from the domain are more often used by AI. When reviewing this tab, focus on URLs with higher citation counts. A higher citation count means the page appears more often as a cited source in AI responses.

You can use the following fields to quickly understand how the page relates to brand exposure:

• On page: Shows which brands are mentioned in the original page content.
• In response: Shows which brands are mentioned in the AI response when AI cites this page.
• Mention Status: Shows whether your brand appears in these responses.

Note: If a page has a high citation count but the Mention Status is “No”, it means the page is being used by AI, but your brand has not yet appeared in the related responses. These pages are worth prioritizing for further review.

Prompts

The Prompts tab shows which prompts cause AI to cite this domain.

This tab helps you understand which question scenarios the domain mainly influences. When reviewing it, focus on prompts with higher Count and contribution rate.

• Count: The number of citations associated with this domain under the prompt.
• Contribution rate: The share of citations from this prompt among all citations for the domain.

The higher the Count and contribution rate, the more representative the prompt is of the domain’s main area of influence.

Click any prompt in the prompt list to open the prompt analysis detail page. From there, you can continue reviewing Brand Gap, Source Gap, and chat records.

Social media opportunities

The social media opportunities page helps you find social media content that is being cited by AI.

When generating answers, AI may cite not only official websites, media articles, or industry pages, but also content from social media platforms such as YouTube, Quora, Reddit, and LinkedIn. If this content is used by AI, but your brand does not appear in the related responses, it may represent a social media exposure opportunity.

The social media opportunities page helps you understand:

• Which social content is influencing AI responses.
• Which competitors are already gaining exposure through social content.
• Which platforms and topics your brand should prioritize.

Page fields include URL, Prompt, Priority, Platform, Average Position, Competitors, and Count. The meaning of each field follows the explanations in earlier sections.

We recommend focusing on three types of information:

• URL: Click the URL to open the social media content page directly. Review the content format and topic direction to decide whether it is worth joining the discussion or creating similar content.
• Prompt: The prompt shows which question scenario this social content influences. It helps you understand what AI was answering when it cited this content, so you can judge whether the content is related to your core business scenarios.
• Competitors: Shows the competitors mentioned in the AI response when this social media content is cited. This helps you understand how competitor influence is distributed across social media.